Should You Trust AI To Price Your Myrtle Beach Home in 2025?

AI tools offer a quick estimate, but they can’t factor in your home’s unique features.

Can you really trust AI to price your Myrtle Beach home? If you’re thinking about selling your home this year, you’ve probably checked its value using tools like Zillow or Redfin. These apps promise quick estimates based on data and algorithms, and they’re getting better every year. But here’s the big question: can you really trust AI to price your most valuable asset accurately?

Before you list your home with an AI price estimate, you need to hear this:

I checked the AI estimates for a client’s home and saw something surprising. Zillow came in at $554,200, while Redfin gave $713,858 for the exact same property. Both can’t be right. A $150,000 gap isn’t just a small margin of error. This simply shows how differently these algorithms can calculate values based on the data they use and how they interpret it.

So, let’s break down what these tools do well, where they fall short, and how to ensure your pricing strategy helps you avoid losing out on thousands.

What AI does well in home valuation. To be fair, AI pricing tools can work better in certain situations. However, they tend to perform better in cookie-cutter neighborhoods where homes are very similar, in newer communities—especially those built within the last five years—or in areas where there’s plenty of recent sales data for almost identical properties. In those situations, AI can give you a decent starting point.

AI can crunch data in seconds, but it can’t walk through your house.

Where AI misses the mark. The trouble starts when a home doesn’t fit that cookie-cutter mold. AI can crunch data in seconds, but it can’t walk through your house. Algorithms can’t tell if you’ve recently renovated your kitchen or made significant upgrades in the past few years. They don’t factor in whether you’re on a busy road or tucked away in a quiet cul-de-sac. They also tend to struggle in older neighborhoods where sales are less frequent and the homes are more varied.

The property I’m about to list falls into that category, and the AI estimates were off by $150,000. That’s a big miss, and it clearly shows why local knowledge still matters.

Why local real estate agents still rule. AI is only as good as the data it’s fed. It won’t know about a newly built community nearby, a stretch of land being cleared for future development, or whether the market is trending up or down right now. Those are details you only get from someone who works in the market day after day.

What’s the best strategy to get your home’s true value? I don’t think you should ditch AI completely because it can still be helpful. Use it as a general guide, but then talk with a local Realtor who can pull real comps and compare apples to apples. That means looking at homes that are most similar to yours in both condition and location, not just square footage and bed/bath count.

If you’re planning to sell in 2025, don’t rely on an algorithm alone. Let’s go over what’s selling, what’s not, and what’s trending in your neighborhood. I’ve used a tried-and-tested pricing strategy for many years, and it’s been working effectively for my clients. Just call me at (843) 251-2693 or send an email to greg@gregsisson.com. I’ll be in your corner from start to finish.