Is Your Home in Myrtle Beach Priced Right for Today’s Market?

Your desired price and the market’s reality don’t always align. I’m here to provide honest, data-driven valuations to get your home sold.

Are you sure your home is priced right for today’s market? What you’re hoping to sell your Myrtle Beach home for may not always match the reality of the marketplace. I want to share a recent experience that shows why understanding the right pricing matters so much.

Last week, I had an appointment set in a neighborhood where I had just sold a home down the street. The sellers reached out to me after hearing I did a good job, and we set a listing appointment. Because I already knew the floor plan, the condition of the home, and the lot location, we had conversations ahead of time and agreed on a list price of $369,900.

The seller’s pushback. The day before the appointment, the seller sent me a text saying they found a comparable sale I hadn’t mentioned. That home closed in February, and since it wasn’t that long ago, they wanted to use it. It had closed at $385,000, so they decided they wanted to list their home for $399,000 and not a penny less.

What you’re hoping to sell your home for may not always match the reality of the marketplace.

Why the comp didn’t work. I explained that the sale they found had actually gone under contract back on December 20th. By the time we were talking in mid-August, that made it an eight-month-old sale in a market that was already shifting with inventory on the rise.

I reminded them that $369,900 was the accurate price based on the comps I provided, the condition, and today’s market trends. They didn’t agree, and we canceled the appointment.

I wasn’t upset with them, and I wasn’t making them wrong, but as a professional, it’s my responsibility to be honest about what a home can actually sell for. That’s my fiduciary duty, and I’m committed to telling the truth when it comes to pricing.

This is exactly why you hire a professional who understands pricing and keeps up with the trends in the marketplace.

I’ve been through many ups and downs and have close to 28 years of experience selling real estate. If you’re considering selling your home, reach out to me at (843) 251-2693 or send me an email at greg@gregsisson.com.  I’d love to talk.